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At Al-Mukhtar Ali Khalil Trading & Investment LLC, we are proud to build strong relationships with our customers, franchise partners, investors, and international clients. Here’s what they say about our commitment to quality, innovation, and service excellence across all our brands.

From the very first days of operating our branch, we faced tough challenges in a highly competitive market. Yet Charcoals gave us a real advantage that grew stronger over time. Looking back at our journey, we realized that our success has always relied on three clear pillars: quality, price, and an unforgettable flavor. We stayed committed to continuous improvement and to delivering high-quality meals without compromise. Charcoals played a major role in shaping this commitment through precise guidance and ongoing support in every detail. With every step forward, we earned the trust of our customers and witnessed firsthand how…

From the very first days of operating our branch, we faced tough challenges in a highly competitive market. Yet Charcoals gave us a real advantage that grew stronger over time. Looking back at our journey, we realized that our success has always relied on three clear pillars: quality, price, and an unforgettable flavor. We stayed committed to continuous improvement and to delivering high-quality meals without compromise. Charcoals played a major role in shaping this commitment through precise guidance and ongoing support in every detail. With every step forward, we earned the trust of our customers and witnessed firsthand how…

My journey with Charcoals Burger has been truly unique and exceptional. It is a standout brand in the market, known for its quality and excellence in the fast-food sector. What began as a business interaction evolved into a genuine partnership built on strong reputation, professionalism, and commitment from the Charcoals management. I extend my sincere appreciation to them. To me, Charcoals Burger has become a real family—one built on dedication, excellence, and putting the customer first. A strong spirit of teamwork and cooperation prevails, uniting all branches under the same vision. ⸻

My experience with the Al-Mukhtar franchise system has been one of the best decisions in my career. I received clear support, continuous follow-up, and full facilitation at every step from day one. Partnering with such a specialized and professional team allowed me to focus entirely on operations and quality without any worries. I am proud to be part of this success. ⸻

To me, Charcoals Burger is the best and most significant restaurant brand in Sudan. I was a loyal customer long before becoming a franchise owner, and it was always my favorite place to eat. Through my travels outside Sudan and my experience with many well-known international brands, I firmly believe that Charcoals can compete strongly on a global level thanks to its quality, flavor, and unique identity.

I am Abdalbaset, the franchise owner of Charcoals Burger – Madani Branch. My journey with Charcoals didn’t start as a businessman… it started in the kitchen. I worked as a sandwich maker, and I carried a big dream: one day, I wanted to own my own Charcoals franchise. I worked hard, learned everything I could, and pushed myself every day. I started truly from zero, but with persistence, dedication, and the blessings of God, I reached the point where my dream became reality and I proudly earned my own franchise. Charcoals is not just a restaurant to me. Charcoals…

My experience with Charcoals Burger has been a defining moment in my professional journey. From the very beginning of owning the Port Sudan franchise, I found myself part of a brand with a strong identity and consistently high standards—something that gave me complete confidence in building a successful venture. I quickly realized that Charcoals is not just a restaurant; it is a fully integrated system built on precise planning, professional management, and continuous support from Al-Mukhtar’s team. To me, Charcoals represents quality, commitment, and an environment that encourages growth and development. With my background in management, planning, and business…



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As a fast-advancing multinational group, our portfolio continues to expand across Oman, UAE, Africa, Canada, Saudi Arabia, and Sudan. Driven by strategic planning and operational excellence, our brands are experiencing strong growth in customers, market reach, and brand value.
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